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Crafting a Winning Look Book
With Paulo De Oliveira

Thursday, March 20 & Monday, March 31, 2025

8 p.m. to 10 p.m. Eastern (5 p.m. to 7 p.m. Pacific)

A look book is a visually compelling document used to pitch a screenplay, television series, or creative project. It serves as a visual blueprint that helps producers, investors, executives, agents and other decision-makers understand the tone, style, and overall aesthetic of the project before it's made.

 

A stand-out look book can make all the difference when pitching your screenplay. Think of it as a movie trailer on paper—it gets people excited about your story before a single scene is shot!

 

This two-night intensive class will teach you how to create a professional-quality look book that gets attention. You’ll learn how to design a document that conveys the tone, style, and marketability of your project.

 

By the end of the course, you’ll have a strong start on learning how to assemble a look book that enhances your pitch, builds excitement for your project, and increases your chances of getting your screenplay noticed and sold.

Here’s how the class will unfold

Night One: The Essentials of a Great Look Book

Introduction to Look Books

  • What is a look book?

  • Look book vs. pitch deck vs. mood board – the differences

  • Why a strong visual presentation matters in pitching

  • Examples of great look books in film and TV

Key Components of a Look Book

  • Cover design and title treatment

  • Logline, synopsis, and tagline placement

  • Mood boards and visual references

  • Casting inspiration and character breakdowns

  • Additional sections for series (pilot, seasons, series arc)

  • Setting and world-building imagery

  • Tone, genre, and cinematic style

  • Marketing and audience appeal

Tools and Design Strategies

  • Platforms for creating a look book

  • Formatting for print and digital pitches

  • Avoiding common design mistakes

  • Homework assignment: Start assembling images, color palettes, and visual references for your project’s look book

Image by micheile henderson

Night Two: Refining and Perfecting Your Look Book

 

Presentation and Feedback

  • Sharing your work-in-progress look book

  • Tips for refining and strengthening your visual pitch

Customizing for Different Pitches

  • Adjusting the look book for different audiences (producers, investors, directors, agents)

  • Digital vs. printed look books: When to use each format

Final Tips and Q&A

  • How to confidently present your look book in a meeting

  • Best practices for pitching with visuals

  • Next steps for finalizing your look book

 

By the end of the course, you'll be on your way to creating your look book—and have the confidence to present it successfully.

Our Faculty

Today's Price Only $127 for 4 hours of instruction

EVENING CLASS

Thursday, March 20 & Monday, March 31

8 to 10 p.m. Eastern (5 p.m. to 7 p.m. Pacific)

Story Summit + Annual subscribers receive a 20% discount coupon available in their dashboard. Not a subscriber yet? join here.

Please note: Our classes are designed specifically for live participation, so your attendance is important. If you need to miss a class for any reason, you’ll receive a passcode-protected link to watch the recordings after the course is over.

A Peek at Our Past Virtual Classes

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